About Us

The Safe Direction journey began in 2012 when Hayden Wallace and Terry Colquhoun partnered to create a safety barrier business focused on developing crash barrier solutions for roads, bridges and carparks.

Combining local manufacturing and engineering design expertise with a strong commitment to customer service, the Safe Direction brands of RhinoStop®, RamShield®, CrocGuard® & MSKT have become industry leaders across Australia and New Zealand.

In 2023 Safe Direction was acquired by Jaybro, recognised as Australia’s premier supplier of civil consumables and safety products to the infrastructure market. This new venture allows Safe Direction to expand its product offering to the safety barrier market.